Description:
JOB DESCRIPTION NATURE GUIDE EDUCATIONAL COURSES - MARKETING MANAGER - REMOTE
One of our esteemed clients is on the hunt for a dynamic Marketing Manager our mission is to educate a generation of field guides and environmentally conscious guardians. If youre inspired by combining your love of nature with an impactful Marketing role, we want to hear from you! Join us in driving change and making a difference where your Marketing expertise meets a purpose-driven mission.
PLANNING
Develop and revise objectives for the annual marketing strategy.
Develop and revise the annual marketing budget.
Develop and revise indicators for the monthly marketing EXCO report.
Develop and revise the annual advertising strategy.
Develop marketing strategies and tactics to address Alarm courses which will generate enquiries for low performing courses.
Develop a retention and nurturing strategy for existing clients resulting in brand Alumni.
RESEARCH
Develop and revise Target Audience Research in order to optimise targeting and marketing strategies.
Develop and revise Competitor Research to ensure our organisation is positioned at an advantage in the market.
Keep abreast of industry trends in the macro environment that could affect our organisation and research new technologies in line with business objectives.
Research evolving marketing strategies and tactics used within the marketing arena that can optimise media channels.
Conduct surveys and polls to keep abreast of the perceptions and sentiment of our organisation by existing stakeholders.
PRODUCT AND MARKET DEVELOPMENT
Seek and test new potential markets to promote our organisations courses.
Develop and package our organisations products to appeal to potential markets.
OWNED MEDIA AND CONTENT MANAGEMENT
Manage and monitor the functionality and aesthetic appeal of the company website with the web developer.
Oversee growth and performance of social media channels audience and engagement on Facebook, Instagram, Linkedin, YouTube and TikTok
Monitor and grow the subscription database for email marketing as well as develop compelling content for these channels.
Oversee the Marketing Coordinator to ensure regular blog content is delivered from camp staff, students, and freelance writers. This includes reviewing, editing, and proofreading all content prior to publication to maintain consistency and quality.
Proof all copy used for marketing purposes in partnership with content writer, where applicable. Ensure the brands SEO and Google AdWords are in good standing.
Oversee all digital, display and PPC campaigns are effective.
Create, develop, implement and oversee effective strategies and campaigns for all channels.
MARKETING COLLATERAL
Develop, evolve and update printed and digital brochures annually or as and when chan