Description:
Hire Resolve's client is looking for a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses, to join their team in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.
Top Responsibilities:
-
Digital Marketing Strategy & Execution
- Develop and implement short, medium, and long-term digital marketing strategies.
- Increase brand awareness, lead generation, and customer engagement.
- Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Monitor and optimize digital marketing performance across platforms.
-
Content Creation & Social Media Management
- Design and create engaging static and video content for marketing campaigns.
- Build a strong social media presence and grow engagement.
- Write and publish blog articles, newsletters, FAQs, and other valuable content.
- Develop and execute a content calendar for different business units.
-
SEO, Website & UI/UX Enhancement
- Optimize websites for search engines (SEO) and user experience (UX).
- Improve website navigation, speed, and overall usability.
- Create online help guides, video tutorials, and FAQs.
- Collaborate with developers to implement UI/UX enhancements.
-
Email Marketing & CRM Management
- Develop and execute targeted email marketing campaigns.
- Manage customer segmentation and engagement strategies.
- Track and optimize email marketing KPIs.
-
Performance Tracking & Data-Driven Optimization
- Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
- A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
- Generate reports on social media growth, campaign success, and web analytics.
-
Web Development & Tech Collaboration
- Work closely with developers to ensure seamless integrations and enhancements.
- Manage website CMS updates and minor modifications when necessary.
Requirements:
-
Digital Marketing & Strategy
- Proven experience in SEO, PPC, content marketing, and social media management.
- Ability to develop and execute data-driven marketing strategies.
-
Content Creation & Graphic Design
- Strong copywriting skills for blogs, social media, and web content.
- Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
-
Website & UI/UX Optimization
- Knowledge of WordPress, Webflow, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
- Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
-
Social Media & Performance Marketing
- Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
- Proficiency in Google Ads (Search, Display, and Video Ads).
- Understanding of programmatic advertising and outdoor media trends.
-
Email Marketing & CRM
- Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
- Ability to automate email sequences and nurture leads effectively.
-
Technical & Web Development (Preferred)
- Coding/programming skills to implement quick fixes.
- Ability to liaise with developers for seamless execution of technical tasks.
If you are an innovative and data-driven digital marketing professional looking for your next challenge, apply today!
If you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com or visit our website: www.hireresolve.co.za
You can also connect with Rachel van Dyk on LinkedIn or rachel.vandyk@hireresolve.us
Please note that correspondence will only be conducted with shortlisted candidates for this position. Should you not hear from us within 3 days, please consider your application unsuccessful.
Requirements:
- Develop and implement short, medium, and long-term digital marketing strategies.
- Increase brand awareness, lead generation, and customer engagement.
- Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Monitor and optimize digital marketing performance across platforms.
- Design and create engaging static and video content for marketing campaigns.
- Build a strong social media presence and grow engagement.
- Write and publish blog articles, newsletters, FAQs, and other valuable content.
- Develop and execute a content calendar for different business units.
- Optimize websites for search engines (SEO) and user experience (UX).
- Improve website navigation, speed, and overall usability.
- Create online help guides, video tutorials, and FAQs.
- Collaborate with developers to implement UI/UX enhancements.
- Develop and execute targeted email marketing campaigns.
- Manage customer segmentation and engagement strategies.
- Track and optimize email marketing KPIs.
- Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
- A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
- Generate reports on social media growth, campaign success, and web analytics.
- Work closely with developers to ensure seamless integrations and enhancements.
- Manage website CMS updates and minor modifications when necessary.
- Proven experience in SEO, PPC, content marketing, and social media management.
- Ability to develop and execute data-driven marketing strategies.
- Strong copywriting skills for blogs, social media, and web content.
- Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
- Knowledge of WordPress, Webflow, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
- Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
- Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
- Proficiency in Google Ads (Search, Display, and Video Ads).
- Understanding of programmatic advertising and outdoor media trends.
- Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
- Ability to automate email sequences and nurture leads effectively.
- Coding/programming skills to implement quick fixes.
- Ability to liaise with developers for seamless execution of technical tasks.