Description:
About the Client:
Our client is The Home for Fabulously Conditioned Hair. As a premium salon brand, we are committed to setting new standards in hair health, innovation, and client experience. Our goal is to expand into multiple locations, and we are looking for a Marketing Manager who will play a pivotal role in building strong brand awareness and establishing the company as the go-to luxury salon brand.
Role Overview:
This roles primary focus is on brand awareness and positioning to drive visibility, authority, and recognition in the beauty industry. The Marketing Manager will execute high-impact marketing campaigns to ensure the company becomes widely known, trusted, and positioned for future expansion.
Key Responsibilities:
1. Brand Awareness & Market Positioning
Develop and execute monthly marketing themes that build brand identity (e.g., "Spoil Your Hair, Spoil Yourself"). Ensure consistent brand messaging across all marketing channels, reinforcing premium salon positioning. Implement high-visibility campaigns to grow audience reach and drive recognition in new locations. Establish the company as a thought leader in the hair industry through expert content and partnerships.
2. Digital & Social Media Growth
Create and manage a content strategy focused on visibility, engagement, and brand trust. Develop a strong presence on Instagram, Facebook, LinkedIn, TikTok, and YouTube, using industry trends to maximize exposure. Leverage client testimonials, before & after transformations, and behind-the-scenes storytelling to enhance brand credibility. Work with PR teams, bloggers, and influencers to expand the brands reach to a wider audience.
3. Paid Advertising & Local SEO
Develop targeted advertising campaigns (Google, Meta, Instagram) focused on increasing brand awareness. Optimize Google My Business and local SEO to improve salon visibility and online reputation. Track brand mentions, audience growth, and engagement metrics