Head: Marketing Strategy

Description:

Requisition Details & Talent Acquisition Contact

138227 - Busi Radebe

Job Post End Date: 03 March 2025

Job Family

Career Stream

Leadership Pipeline

Job Purpose

To craft, execute and evaluate Marketing strategies; managing a discipline of the Marketing function and integration of the Marketing processes; services; resources and deliverables to enable Nedbank to deliver on its business strategy.

• Review agency communication strategies, amplification strategies, creative big idea concepts and ensure these align with the business, media and brand objectives
• Evaluate market research to identify opportunities and trends and using data to inform strategic decisions.
• Leading and developing a diverse marketing team, fostering a culture of continuous improvement, collaboration and upskilling.
• Foster close working relationships Executives, Marketing Leads and Centres of Excellence
• Identify, plan and prepare submissions for industry awards as well as Nedbank internal awards – in close collaboration with internal stakeholders
• Provide input into various reports such as Manco reports etc. and Post Campaign Analysis (PCA)
• Managing the creative agency relationships, evaluations and Radar program and SLA Management

Requirements:

• Review agency communication strategies, amplification strategies, creative big idea concepts and ensure these align with the business, media and brand objectives
• Evaluate market research to identify opportunities and trends and using data to inform strategic decisions.
• Leading and developing a diverse marketing team, fostering a culture of continuous improvement, collaboration and upskilling.
• Foster close working relationships Executives, Marketing Leads and Centres of Excellence
• Identify, plan and prepare submissions for industry awards as well as Nedbank internal awards – in close collaboration with internal stakeholders
• Provide input into various reports such as Manco reports etc. and Post Campaign Analysis (PCA)
• Managing the creative agency relationships, evaluations and Radar program and SLA Management

• Marketing: 10 years or more
• Researcher: 10 years or more
• Strategic Planning Managing: 10 years or more

• Leadership and Management: Strong leadership skills to guide and inspire the strategic marketing team.
• Strategic Thinking: Ability to think strategically and review long-term plans and Agency proposals.
• Communication: Excellent communication skills for effective collaboration with internal teams and external partners.
• Creativity and Innovation: Ability to assess the creative big concepts and media proposals line with the business/mission strategy and ensure that all our marketing is bold and standout.
• Analytical Skills: Strong analytical skills to interpret market data and measure the effectiveness of campaign strategies.

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training/development
• Organisational behaviour theory
• Principles of project management
• Stakeholder management
• Strategic planning
• Talent management

• Customer Focus
• Establishing Strategic Direction
• Operational Decision Making
• Compelling Communication
• Cultivating Networks and Partnerships
• Driving Execution
• Sharing Responsibility
• Strategic Influence

People Specification

Essential Qualifications: Advanced Diplomas/National 1st Degrees
Preferred Qualification: Post graduate degree in Marketing or Commerce
Minimum Experience Level: 5 - 8 years management in a marketing or related function

Essential Skills:

• Leadership and Management: Strong leadership skills to guide and inspire the strategic marketing team.
• Strategic Thinking: Ability to think strategically and review long-term plans and Agency proposals.
• Communication: Excellent communication skills for effective collaboration with internal teams and external partners.
• Creativity and Innovation: Ability to assess the creative big concepts and media proposals line with the business/mission strategy and ensure that all our marketing is bold and standout.
• Analytical Skills: Strong analytical skills to interpret market data and measure the effectiveness of campaign strategies.

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training/development
• Organisational behaviour theory
• Principles of project management
• Stakeholder management
• Strategic planning
• Talent management

Behavioural Competencies

• Customer Focus
• Establishing Strategic Direction
• Operational Decision Making
• Compelling Communication
• Cultivating Networks and Partnerships
• Driving Execution
• Sharing Responsibility
• Strategic Influence

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Please contact the Nedbank Recruiting Team at XXX-XXXX