Description:
Key Responsibilities:
-
Digital Marketing Strategy & Execution
- Develop and implement digital marketing strategies to increase online visibility and lead generation.
- Oversee and update the company website using WordPress, ensuring SEO best practices.
- Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
- Create and schedule engaging content across social media platforms.
-
Performance Analysis & Optimization
- Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
- Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
- Analyze marketing metrics and generate reports to assess campaign performance.
- Recommend improvements based on data-driven insights.
-
Content Creation & Brand Management
- Develop compelling marketing materials, including storyboards, website content, and promotional copy.
- Maintain brand consistency across all digital channels.
- Collaborate with design and content teams to ensure high-quality output.
-
Stakeholder & CRM Management
- Manage and optimize Pipedrive CRM for effective lead nurturing and conversion tracking.
- Maintain relationships with internal and external stakeholders to support business growth.
Personal Attributes:
- Ability to work independently and within a team environment.
- Strong problem-solving and analytical skills.
- Good verbal and written communication skills.
- Ability to handle multiple tasks and prioritize effectively.
- Attention to detail and a methodical approach to work.
- Ability to work under pressure and meet deadlines.
- Proactive, flexible, and eager to learn.
- Professional, respectful, and ethical in all interactions.
Requirements:
- Develop and implement digital marketing strategies to increase online visibility and lead generation.
- Oversee and update the company website using WordPress, ensuring SEO best practices.
- Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
- Create and schedule engaging content across social media platforms.
- Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
- Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
- Analyze marketing metrics and generate reports to assess campaign performance.
- Recommend improvements based on data-driven insights.
- Develop compelling marketing materials, including storyboards, website content, and promotional copy.
- Maintain brand consistency across all digital channels.
- Collaborate with design and content teams to ensure high-quality output.
- Manage and optimize Pipedrive CRM for effective lead nurturing and conversion tracking.
- Maintain relationships with internal and external stakeholders to support business growth.
- Ability to work independently and within a team environment.
- Strong problem-solving and analytical skills.
- Good verbal and written communication skills.
- Ability to handle multiple tasks and prioritize effectively.
- Attention to detail and a methodical approach to work.
- Ability to work under pressure and meet deadlines.
- Proactive, flexible, and eager to learn.
- Professional, respectful, and ethical in all interactions.
- Proven experience as a Digital Marketer, Marketing Coordinator, or in a similar role.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred) OR
- At least 5 years of practical experience in digital marketing.
- Proficiency in Pipedrive CRM for lead tracking, pipeline management, and automation.
- Strong knowledge of WordPress , including content updates, troubleshooting, and plugin management.
- Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and paid advertising platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and collaborate with cross-functional teams.
- Understanding of digital marketing trends and best practices.
- Experience with graphic design tools such as Canva, Adobe Creative Suite .
- Basic knowledge of HTML/CSS for minor website edits.
- Experience with email marketing tools like Mailchimp, HubSpot, or ActiveCampaign .
- Proficiency in Microsoft 365, MS Teams .
Qualifications & Experience:
- Proven experience as a Digital Marketer, Marketing Coordinator, or in a similar role.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred) OR
- At least 5 years of practical experience in digital marketing.
Skills & Competencies:
- Proficiency in Pipedrive CRM for lead tracking, pipeline management, and automation.
- Strong knowledge of WordPress , including content updates, troubleshooting, and plugin management.
- Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and paid advertising platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and collaborate with cross-functional teams.
- Understanding of digital marketing trends and best practices.
Preferred Skills:
- Experience with graphic design tools such as Canva, Adobe Creative Suite .
- Basic knowledge of HTML/CSS for minor website edits.
- Experience with email marketing tools like Mailchimp, HubSpot, or ActiveCampaign .
- Proficiency in Microsoft 365, MS Teams .
17 Feb 2025;
from:
careers24.com