Description:
Requirements:Degree. Relevant experience in applying job-related concepts, techniques, and processes at the required level. Experience in working with senior management. People management experience. Working knowledge of social media platforms (e.g., LinkedIn). Fluent in Business English. Advanced computer literacy. Code 08 driver's license. Willingness to travel off-site/overnight stay.
Responsibilities:
Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets
Review and develop strategic and annual brand plans with marketing budgets for the product portfolio. Implement roll-out and coordinate brand plan activities between all parties involved. Provide support for "Below-the-line" activities, including POS, sampling, and activations. Plan and interpret brand architecture/brand blueprint/brand diamond. Manage and optimise brand/product life cycles in the portfolio. Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio. Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability. Identify New Product Concepts and Successful Commercialisation Within Project Driven System
Liaise with product development to identify, develop, and launch new product concepts. Coordinate the update/upgrade of product packaging through R&D. Present product concept definition, product proposal, and preliminary and final business case. Launch products to internal customers and follow up with Trade launch. Manage the Trade launch phase and conduct post-launch evaluation of changed products. Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc. Develop an understanding of the industrial processes related to the product portfolio. Maintain Appropriate Market Intelligence Base
Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio. Analyse and interpret research results to apply insights and learnings to improve product performance in the future. Commission annual brand health studies to ensure the brand remains relevant for the target market. Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports. Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis. Plan and control marketing expenditure of the product portfolio within the budget. Develop briefs for s
14 Feb 2025;
from:
gumtree.co.za